EVERCODE LAB:
SOFTWARE DEVELOPMENT FOR THE CRYPTO MARKET
SOFTWARE DEVELOPMENT FOR THE CRYPTO MARKET
(CMO)
About the task:
EVERCODE company develops specialized solutions for the crypto industry: wallets, exchanges, processing, market places and other areas.
When I joined the company, I was given the task to increase the number of qualified leads by 2 times. At the same time, keep the qualification process at the level of 15% and, if possible, reduce the cost of the lead.
EVERCODE company develops specialized solutions for the crypto industry: wallets, exchanges, processing, market places and other areas.
When I joined the company, I was given the task to increase the number of qualified leads by 2 times. At the same time, keep the qualification process at the level of 15% and, if possible, reduce the cost of the lead.
Key regions: USA, British Commonwealth of Nation, LATAM, MENA, EMEA
Team: content manager (*2), performance marketer, SEO/SERM manager, affiliate manager, SMM manager, e-mail/sms/crm marketer, designer, sales manager (*4)
Achieved results:
- The number of leads increased to 150+ per month (more than twice the growth);
- The number of qualified leads is 25%+;
- The cost of leads depending on the channels is reduced by an average of 70% (up to $50-$90 per lead);
- Organized work with the media;
- The marketing (6 people) and sales (4 people) departments have been reorganized;
- A flow of leads from the regions of the Russian Federation, CIS, East and Southeast Asia, Latam has been organized;
- Unique solutions have been found in the promotion of blockchain and crypto products in different regions of the world;
- A new product line has been developed;
- Several strategies have been developed for clients in the field of b2c, adjustments of client strategies have been made.
How it was achieved:
- The analysis of the product was carried out, a system of tripwires and lead magnets was proposed;
- The work of performance channels such as google, meta, cpa networks, LinkedIn has been established;
- Know-how was used in attracting customers using Yandex (outside the Russian Federation);
- Work has been carried out to correct and update information on listings, compilers and reference books;
- A project passport has been developed, on the basis of which the audience's understanding has been adjusted
- Alternative hypotheses in the construction of offers have been tested;
- Adjusted scripts and sales mechanics;
- The product line has been significantly expanded;
- The mechanics and content of up-sales have been revised.
Resources: wls.evercodelab.com, evercodelab.com, everchain.eu
Achievements: 150+ leads per month, 27% qualification, average lead cost: $50, Average ROMI: 4135%
COIN-GALAXY:
CRYPTO EXCHANGE FOR BEGINNERS
CRYPTO EXCHANGE FOR BEGINNERS
(Senior Marketing Manager)
About the task:
COIN-GALAXY chose its growth and development strategy to attract new retail users who were not deeply familiar with either the cryptocurrency sphere or the trading sphere.
My task was to form a stable community and attract retail traders with small and medium checks to the platform so that the management could bring corporate clients there. In fact, my task was to create a flow of small non-automated operations.
COIN-GALAXY chose its growth and development strategy to attract new retail users who were not deeply familiar with either the cryptocurrency sphere or the trading sphere.
My task was to form a stable community and attract retail traders with small and medium checks to the platform so that the management could bring corporate clients there. In fact, my task was to create a flow of small non-automated operations.
Key regions: CIS, Africa, LATAM
Team: content-manager, SEO/SERM manager, SMM manager.
Achieved results:
- The cost of the attracted experienced user was about $ 110.
- The cost of a beginner attracted to start training: about $ 15.
- The cost of a registered beginner with a deposit of more than $ 150: about $ 95.
- The average duration of a newcomer's activity on the stock exchange: more than 25 transactions.
- Growth in the number of transactions (without the participation of bots): approximately 17 times.
How it was achieved:
- Audience targeting was carried out, marketing analysis was carried out and the product was repackaged.
- The value and offers for the end user are formulated.
- A training course has been prepared for new users.
- Contextual and targeted advertising is configured
- Placement on listings and registration in ratings was carried out.
- The strategy of media presence has been worked out.
- Corrective work with social networks has been carried out.
- A referral program has been developed.
- A strategy for online participation in crypto and trading open events for beginners has been developed and applied.
- The strategy of AMA sessions has been worked out
- The affiliate strategy has been worked out
Resources: https://coin-galaxy.com/
Achievements: 300+ registrations per month, average cost of a "trader": $87, Average LTV: >8 months
DBX:
Blockchain startup
Blockchain startup
(CMO)
About the task:
DBX company is a classic blockchain startup of a leadership type. The difficulties and potential, in many ways, were due to the lack of a built-up marketing strategy and process before me.
After joining the company, my tasks were to do what should have been done before the start of development: to analyze the audience and identify its need for a product, form offers, develop a tariff policy, package the product.
DBX company is a classic blockchain startup of a leadership type. The difficulties and potential, in many ways, were due to the lack of a built-up marketing strategy and process before me.
After joining the company, my tasks were to do what should have been done before the start of development: to analyze the audience and identify its need for a product, form offers, develop a tariff policy, package the product.
Key regions: CIS, Africa, LATAM, MENA, British Commonwealth of Nation
Team: Content/SMM Manager, Performance Manager, affiliate manager, Designer, SEO specialist, Influencer manager, shillers (*4), outreach manager, sales manager.
Achieved results:
- The company's products have been formed and budgeted.
- Medium- and long-term marketing strategies have been worked out.
- The strategy of interaction with the community has been worked out, a sharp drop in the value of its own token has been stopped (together with market-making).
- The break-even of the company has been achieved.
- An increase in the number of token holders has been achieved.
- The number of blockchain users has been increased.
How it was achieved:
- Full preparation of the company's products was carried out: from development to packaging.
- Optimized and redesigned work with the community.
- The system of shilling and affiliate promotion is built.
- The system of work of the sales direction has been worked out.
- Complete replacement of SEO direction performers.
- Complete change of the performance strategy.
- Active work with listings, directories, and compilers.
- Active work with the media.
- Working with roadtrips.
Resources: https://dbx.so/
Achievements: Full marketing study of products "Tokenization", "Crypto-Bank", "Marketing support", "Asset management tools", ROI: 21%
BERUCRYPTU exchange and OnChainPay cryptopayment
(CMO)
Team: Junior Performance Manager, SMM manager, Schiller, Email Marketer, Content manager, Sales Manager.
Task: to increase the number of transactions in the exchange and attract new users to crypto-processing services.
Results: 110+ leads per month, qualified leads: 42%, attracting 15+ new users of crypto processing per month, the growth of the audience of the exchange by 1238%.
Ways to achieve: Processing and optimization of performance channels, launch of targeted advertising, formation of niche products based on existing solutions, affiliate promotion, promotion on RTB sites, placement in ratings, listings, and directories of compilers.
(CMO)
Team: Junior Performance Manager, SMM manager, Schiller, Email Marketer, Content manager, Sales Manager.
Task: to increase the number of transactions in the exchange and attract new users to crypto-processing services.
Results: 110+ leads per month, qualified leads: 42%, attracting 15+ new users of crypto processing per month, the growth of the audience of the exchange by 1238%.
Ways to achieve: Processing and optimization of performance channels, launch of targeted advertising, formation of niche products based on existing solutions, affiliate promotion, promotion on RTB sites, placement in ratings, listings, and directories of compilers.
7b (StartUp)
(Engaged specialist)
Team: Content manager, designer.
Task: To make a plan for the growth of metrics DAU, MAU, RPU, LTV.
Results: A strategy for the growth of metrics has been developed and presented for implementation (including motivating current users with the help of bonus, referral and engagement tools and attracting new users with the help of affiliate marketing, shilling and contextual advertising). As a result of applying the strategy, the number of users increased (by 15-18 users per day), the growth of DAU, MAU, RPU metrics was noted. The marketing budget did not exceed $1,500.
Ways to achieve: Structured work on the proposed strategy using low-cost traffic sources. Some tasks have been redistributed within the client marketing department.
(Engaged specialist)
Team: Content manager, designer.
Task: To make a plan for the growth of metrics DAU, MAU, RPU, LTV.
Results: A strategy for the growth of metrics has been developed and presented for implementation (including motivating current users with the help of bonus, referral and engagement tools and attracting new users with the help of affiliate marketing, shilling and contextual advertising). As a result of applying the strategy, the number of users increased (by 15-18 users per day), the growth of DAU, MAU, RPU metrics was noted. The marketing budget did not exceed $1,500.
Ways to achieve: Structured work on the proposed strategy using low-cost traffic sources. Some tasks have been redistributed within the client marketing department.
camon.fun
(External project Manager)
Team: Developer, designer, performance manager, affiliate manager, SEO manager, Sales manager.
Task: At the request of the client - to develop a platform aggregator of webcam studios, attract b2b clients for promotion within this platform and organize the flow of applications from job candidates through this platform and other client resources.
Results: The site was implemented over a period of 8 months. Conducted a full investigation and clustering of the market, optimized sites and other resources of the client achieved a stable position in the top 10 Yandex and Google key queries. More than 18 studios have been involved in cooperation. There is a flow of applications from applicants at a price of no more than $ 150, with a lead qualification of 85%.
Ways to achieve: Competent elaboration of the technical component of the project, the construction of an affiliate and rtb advertising campaign, the use of outreach tools, the use of targeted advertising.
(External project Manager)
Team: Developer, designer, performance manager, affiliate manager, SEO manager, Sales manager.
Task: At the request of the client - to develop a platform aggregator of webcam studios, attract b2b clients for promotion within this platform and organize the flow of applications from job candidates through this platform and other client resources.
Results: The site was implemented over a period of 8 months. Conducted a full investigation and clustering of the market, optimized sites and other resources of the client achieved a stable position in the top 10 Yandex and Google key queries. More than 18 studios have been involved in cooperation. There is a flow of applications from applicants at a price of no more than $ 150, with a lead qualification of 85%.
Ways to achieve: Competent elaboration of the technical component of the project, the construction of an affiliate and rtb advertising campaign, the use of outreach tools, the use of targeted advertising.
Reduxin
(Head of External Marketing team)
Team: Content Manager, Designer
Task: By order of the client - to conduct an advertising media campaign of a prescription drug using the yandex.direct toolkit with the aim of increasing direct traffic to the client's website with subsequent transitions to pharmacy websites.
Results: More than 50,000 clicks on the drug page and more than 9,000 clicks on the landing pages of electronic pharmacies were received. At the same time, the bounce rate on the client's site has been reduced to 20%, and the average active time spent on the site has been increased by 31%. The cost of a click on the site did not exceed 42 rubles.
Ways to achieve: Competent work with Yandex rules, the use of intermediate pages with the "goal of going to the main site".
(Head of External Marketing team)
Team: Content Manager, Designer
Task: By order of the client - to conduct an advertising media campaign of a prescription drug using the yandex.direct toolkit with the aim of increasing direct traffic to the client's website with subsequent transitions to pharmacy websites.
Results: More than 50,000 clicks on the drug page and more than 9,000 clicks on the landing pages of electronic pharmacies were received. At the same time, the bounce rate on the client's site has been reduced to 20%, and the average active time spent on the site has been increased by 31%. The cost of a click on the site did not exceed 42 rubles.
Ways to achieve: Competent work with Yandex rules, the use of intermediate pages with the "goal of going to the main site".
Feel free to ask me for more info.
EXPERT PROPERTY
(CMO (Consulting model)
Team: Developer, Content Manager, Designer, SMM manager, affiliate manager.
Task: To reach the cost of attracting a client no more than $1,200.
Results: The cost of one lead was no more than $35 for real estate and $89 for business registration. The cost of the client in real estate was $670, in business registration - $710.
Ways to achieve: To promote the real estate direction, the website was completely redesigned, a new system of working with social networks was introduced, SEO and SERM work was carried out, a promotion strategy on local market places was developed and implemented. For business registration: arbitration mechanics were used in RTB networks and contextual advertising, targeted advertising was also used pointwise. In addition, work with the media was established.
(CMO (Consulting model)
Team: Developer, Content Manager, Designer, SMM manager, affiliate manager.
Task: To reach the cost of attracting a client no more than $1,200.
Results: The cost of one lead was no more than $35 for real estate and $89 for business registration. The cost of the client in real estate was $670, in business registration - $710.
Ways to achieve: To promote the real estate direction, the website was completely redesigned, a new system of working with social networks was introduced, SEO and SERM work was carried out, a promotion strategy on local market places was developed and implemented. For business registration: arbitration mechanics were used in RTB networks and contextual advertising, targeted advertising was also used pointwise. In addition, work with the media was established.
OFFICE-M
(Senior Marketing Manager)
Team: -
Task: fill the client's facilities with tenants and attract buyers to a ready-made business "offices with existing tenants".
Results: The cost of the office rental application did not exceed 800 rubles. The cost of the application for the purchase of a business did not exceed 1100 rubles. The number of applications per month was 110+ leads, qualification: 80%
Ways to achieve: Working with directories and aggregators, contextual advertising, SEO, building a system of interaction with real estate agents.
(Senior Marketing Manager)
Team: -
Task: fill the client's facilities with tenants and attract buyers to a ready-made business "offices with existing tenants".
Results: The cost of the office rental application did not exceed 800 rubles. The cost of the application for the purchase of a business did not exceed 1100 rubles. The number of applications per month was 110+ leads, qualification: 80%
Ways to achieve: Working with directories and aggregators, contextual advertising, SEO, building a system of interaction with real estate agents.
Rosengineering
(External Team Leader)
Team: performance manager, event manager, content manager, SEO manager.
Task: To attract clients for the services of design, construction and management of large infrastructure and industrial facilities: pre-design preparation, GIS, construction, engineering support.
Results: Received 17+ requests per month at a price no higher than 9700 rubles.
Ways to achieve: Processing of the company's information resources, contextual advertising, SMM, SEO, working with the media, event marketing.
(External Team Leader)
Team: performance manager, event manager, content manager, SEO manager.
Task: To attract clients for the services of design, construction and management of large infrastructure and industrial facilities: pre-design preparation, GIS, construction, engineering support.
Results: Received 17+ requests per month at a price no higher than 9700 rubles.
Ways to achieve: Processing of the company's information resources, contextual advertising, SMM, SEO, working with the media, event marketing.
COMFORTEL
Team: content-manager, SEO/SMM manager, SMM manager, Contextologist, PR manager/
Task: Increase the number of direct requests for the provision of Internet services for business, attracting large B2B and B2G projects. As an additional task: increasing LTV and ARPPU.
Results: LTV growth by 170%, an increase in the average receipt by 20%, 350+ applications for connection per month, 4+ applications for an infrastructure project per month.
Ways to achieve:
- (External Team Leader)
Team: content-manager, SEO/SMM manager, SMM manager, Contextologist, PR manager/
Task: Increase the number of direct requests for the provision of Internet services for business, attracting large B2B and B2G projects. As an additional task: increasing LTV and ARPPU.
Results: LTV growth by 170%, an increase in the average receipt by 20%, 350+ applications for connection per month, 4+ applications for an infrastructure project per month.
Ways to achieve:
- Work with contextual and targeted advertising has been established;
- A schedule of PR events has been developed and implemented;
- Direct communication with the press and journalists has been established;
- Information on reference books and aggregators has been reworked;
- The site has been optimized;
- A CRM system has been implemented and configured;
- Redesigned sales scripts;
- A referral system has been introduced;
- Brokerage methods were used to create a loyal customer base.
Feel free to ask me for more info.
CITYTEL GROUP (Hotels)
(Marketing Consulting)
citytel.group
Well-known hotels in Russia, located in the historical center of the city.
Team: Designer, SMM manager., booking team.
Task: Conduct marketing research and increase the occupancy of the room fund outside the tourist season.
Results: Occupancy of the number of rooms increased by 40%. The average receipt for additional services (spa, room bookings, beauty salon excursions) increased by 12%, the average receipt for spa services increased by 25%, the average receipt for the services of a specific restaurant in the hotel among guests increased by 35%.
Ways to achieve: According to the results of the study, growth points were identified: new products were developed (weekend offers, romantic dates, spa programs for city residents, special programs for business tourists and for organizing business events). The services of the hotel's spa complex, the hotel's beauty studio and the view restaurant have been optimized. Optimized the placement and price of rooms on booking aggregators. A marketing campaign has been developed and launched, focused on PR promotion and direct bookings on the hotel's website, contextual and targeted advertising, working with reputation on the Internet, working with guides and maps, sowing in the media and posting with bloggers, shilling events in tourist chats and groups in social networks.
(Marketing Consulting)
citytel.group
Well-known hotels in Russia, located in the historical center of the city.
Team: Designer, SMM manager., booking team.
Task: Conduct marketing research and increase the occupancy of the room fund outside the tourist season.
Results: Occupancy of the number of rooms increased by 40%. The average receipt for additional services (spa, room bookings, beauty salon excursions) increased by 12%, the average receipt for spa services increased by 25%, the average receipt for the services of a specific restaurant in the hotel among guests increased by 35%.
Ways to achieve: According to the results of the study, growth points were identified: new products were developed (weekend offers, romantic dates, spa programs for city residents, special programs for business tourists and for organizing business events). The services of the hotel's spa complex, the hotel's beauty studio and the view restaurant have been optimized. Optimized the placement and price of rooms on booking aggregators. A marketing campaign has been developed and launched, focused on PR promotion and direct bookings on the hotel's website, contextual and targeted advertising, working with reputation on the Internet, working with guides and maps, sowing in the media and posting with bloggers, shilling events in tourist chats and groups in social networks.
CITYTEL GROUP (Restaurants)
(Marketing Consulting)
citytel.group
Restaurants and cafes aimed at tourists, middle-class audience and business meetings.
Team: Designer, SMM manager.
Task: Increase the number of new and regular guests..
Results: The number of new guests increased by 35%. The average daily occupancy of restaurants increased by 22%. The number of repeat visits increased by 15%.
Ways to achieve:
(Marketing Consulting)
citytel.group
Restaurants and cafes aimed at tourists, middle-class audience and business meetings.
Team: Designer, SMM manager.
Task: Increase the number of new and regular guests..
Results: The number of new guests increased by 35%. The average daily occupancy of restaurants increased by 22%. The number of repeat visits increased by 15%.
Ways to achieve:
- Advertising on the radio,
- Advertising on trains arriving in the city,
- Advertising in the business lounge areas of train stations and airports,
- Contextual and targeted advertising,
- SEO and SERM,
- Working with bloggers,
- Working with reviews,
- Working out the main objections of guests.
GUTSAIT GROUP
(Marketing Lead Manager)
gutsait.ru
Restaurant group, whose facilities are located in the tourist suburbs of St. Petersburg.
Team: ppc manager, event manager, outreach manager, SEO manager, SMM manager (*8).
Task: Increase the number of new and regular guests, attract additional tourist groups, increase the number of banquet events.
Results: The number of new guests increased by 25%, the number of return visits increased by 57%, more than 25 new partners in the field of tourist nutrition were attracted, cooperation with 23 partners in the field of tourist nutrition was renewed.
Ways to achieve:
(Marketing Lead Manager)
gutsait.ru
Restaurant group, whose facilities are located in the tourist suburbs of St. Petersburg.
Team: ppc manager, event manager, outreach manager, SEO manager, SMM manager (*8).
Task: Increase the number of new and regular guests, attract additional tourist groups, increase the number of banquet events.
Results: The number of new guests increased by 25%, the number of return visits increased by 57%, more than 25 new partners in the field of tourist nutrition were attracted, cooperation with 23 partners in the field of tourist nutrition was renewed.
Ways to achieve:
- Processing of information resources of the company,
- Contextual advertising,
- SMM, SEO,
- Work with the media,
- Event marketing,
- Work with host travel agencies,
- Work with private guides,
- Work with transport passenger companies,
- Advertising on trains arriving in St. Petersburg,
- Cooperation with bloggers,
- Work with charity,
- Optimization of the loyalty program,
- Integration of additional services.
MANDROGI
(Marketing outsource)
https://mandrogi.ru/
Tourist complex in the style of "Ethnic village" of the Russian style.
Team: Event manager, outreach manager.
Task: Increase the number of tourist groups, individual tourists and business events.
Results: The number of guests increased by 18%. The check of the average tourist group increased by 27%, the occupancy rate outside the seasons increased by 50%.
Ways to achieve:
(Marketing outsource)
https://mandrogi.ru/
Tourist complex in the style of "Ethnic village" of the Russian style.
Team: Event manager, outreach manager.
Task: Increase the number of tourist groups, individual tourists and business events.
Results: The number of guests increased by 18%. The check of the average tourist group increased by 27%, the occupancy rate outside the seasons increased by 50%.
Ways to achieve:
- Working with incoming travel companies,
- Working with event agencies,
- Advertising on radio and in business media,
- Working with coaches and business bloggers,
- Contextual and targeted advertising,
- Adding new products,
- Developing a "weekend offer",
- Creating own entertainment events.
Santa Barbara
(Marketing outsource)
https://santabarbaraclub.ru/
One of the most expensive and largest nightclubs in the city center.
Team: -
Task: Increase the number of guests and deposits. Attract customers to daytime events (banquets).
Results: The average number of visitors increased to 1100 per night (was 350), the average check increased to $280, the average number of deposits made (minimum $300) increased by 30%, the number of banquets increased by 270%.
Ways to achieve:
(Marketing outsource)
https://santabarbaraclub.ru/
One of the most expensive and largest nightclubs in the city center.
Team: -
Task: Increase the number of guests and deposits. Attract customers to daytime events (banquets).
Results: The average number of visitors increased to 1100 per night (was 350), the average check increased to $280, the average number of deposits made (minimum $300) increased by 30%, the number of banquets increased by 270%.
Ways to achieve:
- Contextual and targeted advertising,
- Cooperation with city hotels,
- Cooperation with Bloggers and the media,
- Work with reputation marketing,
- Attracting informational events (round tables, awards, filming of entertainment shows),
- Working out the concert calendar and Line-ups
Feel free to ask me for more info.
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